Funasho Centennial History

Funasho was born in 1924 as a fresh fruit and vegetables wholesaler “Funasho Shouten”, and finally celebrates centennial anniversary in 2024. Let us see our 100 years in various way

Funasho started its history since 1924, derived from the historical company “Funasada” which derives from edo-period. We have been regarded as a respective wholesaler in Kanda market. In 1989, the year also known as first year of Heisei period, Kanda market is moved to Ota market.

Yasuto and Susumu Sekino, our first chairman and present chairman joined the opening ceremony of Ota market. Funasho moved to its head office to the inside of Ota market. In this period the business to supermarket was sharply increased, marked 50% of annual sales. In 1991 we completed new head office, and marked annual sales more than JY10 billion.

In 1992, Susumu Sekino became CEO, and Yasuto Sekino become the chairman of Funasho. In 1997 Funasho celebrated 30 years anniversary, and issued the memorial book named “Iku-San-Ga (How many mountains and rivers)”.

Funasho has been seeking to deliver the fresh items on time, in 2000s, we enhance the fresh-control system through IT technology. In 2011 Yutaka Sekino took CEO, and completed FCC-1 cold chain delivery center. After that, Funahso established new companies “Farm Station” which engaged in packaging and product development, also “Global Cargo” for the logistics. Funasho established the own business style.

Funasho launched overseas operation division to enhance the export business in 2018. Also Launched a new company “f.dinning” for starting B to C business, and also established E-commerce business “SEIKA” brand. In 2023 Funasho opened the new restaurant “DEK” in Aoyama area in Tokyo, for telling the real taste of fresh fruit and vegetables to consumers. And finally celebrated centennial moment in June 2024.

The 100 years since born in Kanda in 1924. In 1924, most of the fresh fruit and vegetables are delivered by the car on the dirt truck. Let us look back the 100 years history together.

The goal of Funasho Group is “contribution to the people and society through the foods, and deliver the fruitful future to the next generation”. We launched e-commerce website Seika in 2022. In 2023, we opened DEK restaurant in Aoyama Tokyo to taste the seasonal fresh fruit and vegetables directly supplied from Ota market. We try to cultivate the greater interest to the fruit and vegetables through supplying the fresh, seasonal and tasty items, and confront the succession problem.

Funasho is the brave ship toward to the next 100 years, ship steadily but sometimes boldly, moved by the passion of Funasho members, to deliver the best seasonal fresh items with lots of love from producers to the shops and consumers.